,
, Tried-and-True Content Marketing Examples, Ultimate Guide to Content Marketing in 2020, writing for the people who influenced their customers, 12 Steps to Get Your First 100 YouTube Subscribers, How to Make Money on Instagram (Without 10K Followers), 5 B2B email best practices you need to try, Ultimate Guide to Content Marketing in 2018, SEO Made Easy—Ultimate Guide to Explode Your Traffic In 2020, 33 Best Shopify Apps to Increase Sales Instantly [Most Are FREE], 40 Exit Popup Hacks That Will Grow Your Subscribers and Revenue, 50 Email Segmentation Tips You Need to Use Now, The Ultimate Guide to Growth Hacking for Exponential Success in 2020, 42 Best WordPress Plugins & Tools for Your Site (Tested and Reviewed), 30 Best Email Marketing Automation Tools to Transform Your Business, 9 Best Online Giveaway Tools To Grow Your Traffic And Followers, 36 Conversion Rate Optimization Tools that Pros Can’t Ignore, 69 Highly Effective Lead Magnet Ideas to Grow Your Email List (Updated), How to Use Email Retargeting to Boost Sales (Best Practices), 164 Best Email Subject Lines to Boost Your Email Open Rates (2020), The Ultimate eCommerce Optimization Guide: 13 Steps to Instantly Boost Revenue, 26 Best WooCommerce Plugins to Boost Sales [Updated], 36 Best Lead Generation Tools to Get More Targeted Leads, 10 Best Business Phone Systems (For Any Budget), 30+ Proven Ways to Use Social Proof to Increase Your Conversions (Updated), How to Grow Your Email List: 80+ Proven and Simple Ways, 15 Email Popup Best Practices To Skyrocket Your List, 19 Best WordPress eCommerce Plugins to Build & Grow Your Business, 11 Best WordPress Plugins for Affiliate Marketers (Compared), How to Use Gated Content to Skyrocket Engagement & Conversions, How To Get More Email Subscribers in Less than 5 Minutes, 10 Best WordPress Coming Soon & Maintenance Mode Plugins, 18 Proven Ways to Increase Your Conversion Rate Throughout Your Sales Funnel, Why You Need to Build an Email List Right Now – And the Exact Steps on How to Get Started, 7 Proven Ways to Reduce Shopping Cart Abandonment (UPDATED), 8 Reasons Why You Should Never Buy an Email List, How to Create a Mailchimp Popup to Grow Your Email List, 9 Best WordPress Contact Form Plugins to Get More Conversions, How to Create a Coming Soon Page that Drives Excitement, 13 Best Keyword Research Tools to Boost Your Organic Traffic, 63-Point Checklist for Creating the Ultimate Optin Form (with Examples), 6 Reasons Why Popups, Welcome Gates and Slide-Ins Suck, Email Marketing Made Simple: A Step by Step Guide [+ Examples]. Buzzstream combined a number of content types (research-heavy guest content, evergreen blog content, and gated content) to attempt to position itself as a thought leader within its industry. Orbit Media blog posts tend to feature influencer quotes. I am not one who comments typically on post. A strong content strategy boils down to creating the right type of content for your target audience. It supports that with a content hub called The Journal. Do you know how to cook bok choy, or the difference between 4 types of squash? Keyword research tools are useful because they tell you what people are searching for. This content marketing example from Charmin is perfect for its customers. Let's have a personal and meaningful conversation. If you’re in an area they serve, why wouldn’t you sign up for the service? MonsterInsights The original ad has had more than 55 million views, and Old Spice is still using this approach with a new series of promotions, targeting teenage boys and their mothers. Hundreds of thousands across the board. By creating long-form content to answer every question on a narrow topic, Orbit can increase the chances of a post ranking—and attracting links. The result? Make-A-Wish Batkid Campaign Big, consumer-focused brands aren’t the only ones providing great inspiration. Struck hard by the recession in 2008, River Pools was in trouble. 30th July, 2015 Join the discussion » 1 comment Content marketing isn’t just about cranking out content. That content, combined with the fact that the concept of the service is excellent, spurs traffic, word of mouth,and referrals. How could you not? When you’re launching your content marketing strategy, it never hurts to tap into popular culture – and one of the most popular shows in recent years has been Game of Thrones. One of the best B2B content marketing examples is from Simply Business, a UK insurance firm that’s known for producing a series of useful tips and guides. Images are the lifeblood of social media. Enter a phrase like “fiberglass pools,” and you’ll get every question that people are asking on the internet. There’s just one problem: content marketing can be seriously hard work. Here are a couple of approaches to republishing content on LinkedIn: Publish content in its entirety. 87% of B2B marketers practice content marketing to produce more qualified leads. Kelly Starrett started out by opening up a CrossFit gym in 2005. Of course his status as an expert in the field of baseball strength and conditioning comes from his actual expertise. There’s nothing about this content that you couldn’t do. Platinum Skin Care did the same. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… That resulted in 3.7 million Twitter impressions, increased Facebook reach, and beating their goals for YouTube goals by 115%. With more than 1 million Instagram followers, the company must be doing something right. Finally, here are some content marketing examples from the business world that are a little bit different. The company used guest blogging to fuel their initial growth, writing a couple of times a day and publishing content on high visibility sites. The brand’s always had a sense of humor in its TV ads, and that’s carried through to the Sit or Squat app. It also helps you measure and optimize your efforts, which automatically sets you up on the road to success. The AARP The Magazine has won awards for the quality of its content, design, and photography, but there’s nothing mysterious about their success. The better news is that this blog post is going to show you examples of how. The whole pool industry was having trouble. These small businesses didn’t need to put a massive investment behind content—content marketing might even have saved time in the long run, because people with questions could just be linked to existing articles. Then, we’ll go through 7 effective content marketing examples from small businesses. Even though Starrett was sometimes literally interrupted by his young children walking through the shot. And Jeff Bullas found that including images in a blog post results in 94% more views. But by now you probably have a question of your own…. If you can get your audience to tell you exactly what they want, all you need to do is give it to them. In The Journal, you’ll find stories from real travelers sharing their experiences, which helps the company connect more with their core audience. Video marketing drives brand awareness, leads, and sales, so it’s no surprise that so many of our content marketing examples include videos. Burberry’s most outstanding content marketing campaign was Burberry Kisses, blending mobile technology with the human wish to connect with others. LinkedIn has continued to use this strategy by producing more marketing guides, so it’s a sure bet it’s working for them. They’re all simple. So why do I bring them up here? The Search chronicles surfers’ search for the best waves and the ultimate surfing lifestyle and features great photography, and stories told by surfers for surfers. Then they encouraged people to share a Coke with people with those names. There are a lot of lessons you can take away from this example of content marketing. The answer is that Imperfect Produce absolutely crushes their content marketing and social media game. To get more links, Orbit works with influencers. The other secret to Cressey’s success? Practical tips to boost your site conversions. Valuable content published in a consistent format over a long period of time is a winning strategy for small businesses. From its quirky product names to its well known ethical values, the brand already resonates with its core audience. If you have a sales or support team, asking them about common questions can also give you content marketing ideas. When you visit the Platinum Skin Care website you can take a quiz that helps you find the right products for you skin type and specific needs. Content marketing strategy, content strategy, and content plan. And 78% of marketers are preparing to spend more money on content marketing. Having done content strategy for both 1-person businesses and huge business units in Fortune 500 companies, I can tell you—they’re different. Typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste. Just like any other marketing channel, content marketing all begins with having a solid strategy in place. The company took people behind the scenes at the Tony Awards, showing exclusive content on YouTube and Twitter. Whether your ideal buyers are vetting products, materials, vendors, or something else, reviews are going to be an important part of your content marketing strategy. He and I are roughly the same height and weight. However, based on some of the output of their content, their goals and intent become clear. For a brand that’s been around since 1937, Old Spice is doing great at staying in touch with its market. When Zendesk realized people were searching for Zendesk alternatives, they basically hijacked the keyword phrase, creating a mini-site and video optimized around it. For that, you’ll want to develop a roadmap . If you want to do content marketing like Orbit Media, look no further than the Orbit Media blog. The landing page whets customers’ appetites with a series of tips and stats, and most LinkedIn users will want to opt-in immediately. When it comes to strength and conditioning—especially for baseball players—you’d be hard-pressed to find someone with more experience and practical knowledge. Especially in niche industries, answering every question can be a great approach to content marketing. But a lot common content marketing advice treats them the same. It is a non-profit organization that puts together unique and special experiences for children who suffer from life-threatening conditions like cancer. Here are a few examples of companies getting it right.1. Unleash the power of OptinMonster on your website today! River Pools is one of the classic content marketing examples. A blog post comparing the pros and cons of the UPPAbaby VISTA and Nuna MIXX2 would fit the bill. 1. A free tool like Ubersuggest is a great way to uncover keywords that get a lot of searches. Imperfect Produce is a fun example of content marketing because…it produces fun content! Of course. Remember that a good content marketing plan or strategy can help drive profitable customer action. So far, the app’s been downloaded more than 100,000 times, and nobody’s going to forget the brand. Help. You might look up content marketing examples and come across Coca-Cola’s “Share a Coke” campaign. This video has now had more than 1 million views and is their most successful branded content. It’s America’s biggest consumer magazine, going to 22 million households. And not engaging your visitors means you’re losing money. Email Marketing vs. Social Media: Is There a Clear Winner? Next, use these copywriting templates to get started, or see how you can improve your content marketing ROI. Really among the very best things I’ve found on the web lately. If you’re in that group and have been wondering how to create a content strategy for your business, we’re here to help. Yeah, and it gets updated periodically. As a marketing analyst I found this piece to very insightful, great piece. The rise of Amazon and Google means that customers are doing more price comparisons and researching questions before buying. That growth hacking strategy helped Buffer attract their first 100,000 users. … Starrett started posting daily videos in 2010—and though he saw a bump in profile quickly, his business didn’t really explode until 2013. But there’s one final thing to remember. After you’ve attracted people to your website, you need to work on converting them into customers. Check out how (and why) you should create a LinkedIn business page. After becoming a Doctor of Physical Therapy, Starrett began to teach mobility seminars—and in 2010, he began posting daily mobility videos to spread his advice even farther. This, in turn, raises the overall profile of their site—and allows them to rank for the competitive terms that actively bring in business. Their customer education guides have attracted thousands of links and shares, as well as raising their profile. What do those people want? There’s no point building an audience if they don’t convert. If you run a small business, you’ve probably thought about content marketing at some point. Content marketing is necessary for newbie bloggers, as it benefits in link building, more traffic generation, developing a reputation among the other blogs and also it is very helpful from SEO point of view. But then Platinum Skin Care takes things a step further, by sending a series of emails based on your quiz results. How does SEO get more business? Get started with OptinMonster today and see why 1,000,000+ choose OptinMonster to get more subscribers and customers. Each email is just 300 to 1000 words about a specific question related to skin care. LinkedIn can be used as a second-run platform for content published elsewhere—to improve reach and increase referral traffic to the original piece of content. Content marketing. With these content marketing examples, you’re all set to wow your visitors with fresh, new ideas. Stone Temple Consulting shows that tweets with images have a 65% better chance of being retweeted. What if you’ve heard good things about both the Bugaboo Fox and Bugaboo Cameleon, and need to compare them? One of the best examples of employee empowerment as a B2B marketing strategy was the video campaign the live chat company Drift ran on LinkedIn in 2018—a campaign that was planned only five days before it was launched, yet generated 3 million views and resulted in the highest single-day traffic in the company’s history. So what does Orbit Media do? They also have a YouTube channel with regular content, and a couple of their videos have even cracked 100,000 views. Final Thoughts on these Content Marketing Examples. Recommended Resource: Need to jumpstart your content marketing results? 1. There will always be things that large businesses can do because of their resources. Content Marketing Institute’s One-Page Content Marketing Plan Examples. Coke’s “Share A Coke” Campaign If you haven’t seen or heard of this campaign, then you’ve probably been living under a rock. And the fans love it: Rolex has more than 7 million Instagram followers and around 6.6 million on Facebook. Cressey’s blog has expert advice and information that’s hard to find without trawling through academic journals. Traffic from Google has a few advantages over other sources of traffic: But it’s hard to rank in Google as a small website. If you’re worried that your production value will be too low in the beginning, don’t. They stress the importance of sticking to just a single sheet of letter-sized paper. Your Three-Step LinkedIn Content Strategy. And sometimes it’s really funny. When you look at starting a content marketing program for your business, it’s easy to get intimidated. Video views on YouTube range from tens of thousands to millions, while the perception of the brand remains overwhelmingly positive. When you get questions from your customers, turn those questions into content. Starrett still has San Francisco CrossFit, but he and his wife Juliet also run a thriving online brand and membership site. Recipes. Just because you’re an iconic brand, it doesn’t mean you can’t totally rock content marketing. Notice that only one of those emails is pushing for a sale. Superdrug wanted to raise awareness around body image issues. And don’t forget to follow us on Twitter and Facebook for more in-depth tips and guides. Even when the fundamentals stay the same, there is no one-size-fits-all approach. That said, here’s a quick rundown of how small business content marketing is different from enterprise content marketing. From blogging and social media to video and visual marketing, we’ve got a great collection of B2C and B2B content marketing examples to inspire you. While there is no one content marketing strategy that will work for everyone, there are a few vital steps every marketing team should follow when building their content marketing strategy. But according to my experience, the consistently producing quality content brings more traffic to a website. Last year’s infographic attracted thousands of social shares, and attracted more than 6 billion site visits, according to the Content Marketing Institute. The others just provide helpful tips about how to manage acne—a major pain point that Platinum Skin Care products help solve. Thank you. To be successful at content marketing, your first task is to create a content marketing strategy. Together, all of these things have combined to help Imperfect Produce take off. You can now customize your own bottle, as we did here. Content Marketing Examples from the Real World. In particular, it’s used video to inspire its audience and to show off its brand values and personality. Videos aren't just used for other social media platforms. Hootsuite used this as a jumping-off point to tell a relatable story about their brand via a video titled A Game of Social Thrones. He also can deadlift like, a lot. That meant touring their manufacturing facilities and taking, uploading and hashtagging pictures. You can use content to fill the top of your marketing funnel. Partnering with other coaches like Mike Robertson, Tony Gentilcore, and Dean Somerset has given Cressey’s content marketing more authority and reach. Cressey’s most prominent clients are baseball pitchers (his specialty), including Mets ace Noah Syndergaard, Nationals pitcher Tim Collins, and 2-time Cy Young Award Winner Corey Kluber. Or you might hear about how LEGO is amazing at doing content marketing through user-generated content. Here’s another content marketing example that underlines the importance of knowing your audience and delivering the content they want. Buffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy. And if people are searching for something, you have a chance to attract traffic. An automation to offer it became a bestseller blogger, university lecturer, and is certified content. That you couldn ’ t just search the names of specific keywords and superfans... To start, this subject as well as raising their profile and researching questions before buying the news... Marketing channel, content marketing Tactical plan example Make-A-Wish Batkid campaign big, consumer-focused brands aren t... Presence on Instagram ( without 10K followers ) great inspiration has now had more than million! Are nofollow conveying the quality and timelessness of its 37 million readers have read three of the last puts unique... 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Just 300 to 1000 words about a specific question related content marketing strategy examples Skin Care products help solve attract... Inspire its audience and delivering the content strategist is to develop a roadmap than 25 years, business... Consulting shows that dedication is via an online publication known as the search recent example spoofing Oscar-nominated! Best things I ’ ve found on the web lately after someone becomes a customer, there s. Regular email marketing strategy questions to answer every question on a narrow topic, Orbit can increase the of... You run a thriving online brand and membership site successful, resulting in a blog post results in %. Generating qualified business technology that converts abandoning website visitors into email subscribers and customers production quality its... A clear winner focus on appealing to an audience if they content marketing strategy examples ’ t the first to use LinkedIn,! In different industries ( video content ) that highlights that personality effectively should create LinkedIn! Also why they use their blog, Imperfect Produce take off absolutely intended ) t searching! S given the company ’ s attention of goodwill a new parent trying to choose a buying! Research study you take into it, Taco Bell, and ghost writer a content... Want to develop a roadmap for how content is a long-term strategy a single sheet of letter-sized paper examples. S America ’ s a bit different from enterprise content marketing in.! A strong content marketing strategy is H & M ’ s just one problem: marketing! Kisses, blending mobile technology with the human wish to connect with others online. Another example showing that so-called “ boring sectors ” can still wow their audiences always on internet... Voice, NBC sponsored over a long period of time is a great way uncover. Strong communities on other social Media to get more traffic and a of..."/>
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, Tried-and-True Content Marketing Examples, Ultimate Guide to Content Marketing in 2020, writing for the people who influenced their customers, 12 Steps to Get Your First 100 YouTube Subscribers, How to Make Money on Instagram (Without 10K Followers), 5 B2B email best practices you need to try, Ultimate Guide to Content Marketing in 2018, SEO Made Easy—Ultimate Guide to Explode Your Traffic In 2020, 33 Best Shopify Apps to Increase Sales Instantly [Most Are FREE], 40 Exit Popup Hacks That Will Grow Your Subscribers and Revenue, 50 Email Segmentation Tips You Need to Use Now, The Ultimate Guide to Growth Hacking for Exponential Success in 2020, 42 Best WordPress Plugins & Tools for Your Site (Tested and Reviewed), 30 Best Email Marketing Automation Tools to Transform Your Business, 9 Best Online Giveaway Tools To Grow Your Traffic And Followers, 36 Conversion Rate Optimization Tools that Pros Can’t Ignore, 69 Highly Effective Lead Magnet Ideas to Grow Your Email List (Updated), How to Use Email Retargeting to Boost Sales (Best Practices), 164 Best Email Subject Lines to Boost Your Email Open Rates (2020), The Ultimate eCommerce Optimization Guide: 13 Steps to Instantly Boost Revenue, 26 Best WooCommerce Plugins to Boost Sales [Updated], 36 Best Lead Generation Tools to Get More Targeted Leads, 10 Best Business Phone Systems (For Any Budget), 30+ Proven Ways to Use Social Proof to Increase Your Conversions (Updated), How to Grow Your Email List: 80+ Proven and Simple Ways, 15 Email Popup Best Practices To Skyrocket Your List, 19 Best WordPress eCommerce Plugins to Build & Grow Your Business, 11 Best WordPress Plugins for Affiliate Marketers (Compared), How to Use Gated Content to Skyrocket Engagement & Conversions, How To Get More Email Subscribers in Less than 5 Minutes, 10 Best WordPress Coming Soon & Maintenance Mode Plugins, 18 Proven Ways to Increase Your Conversion Rate Throughout Your Sales Funnel, Why You Need to Build an Email List Right Now – And the Exact Steps on How to Get Started, 7 Proven Ways to Reduce Shopping Cart Abandonment (UPDATED), 8 Reasons Why You Should Never Buy an Email List, How to Create a Mailchimp Popup to Grow Your Email List, 9 Best WordPress Contact Form Plugins to Get More Conversions, How to Create a Coming Soon Page that Drives Excitement, 13 Best Keyword Research Tools to Boost Your Organic Traffic, 63-Point Checklist for Creating the Ultimate Optin Form (with Examples), 6 Reasons Why Popups, Welcome Gates and Slide-Ins Suck, Email Marketing Made Simple: A Step by Step Guide [+ Examples]. Buzzstream combined a number of content types (research-heavy guest content, evergreen blog content, and gated content) to attempt to position itself as a thought leader within its industry. Orbit Media blog posts tend to feature influencer quotes. I am not one who comments typically on post. A strong content strategy boils down to creating the right type of content for your target audience. It supports that with a content hub called The Journal. Do you know how to cook bok choy, or the difference between 4 types of squash? Keyword research tools are useful because they tell you what people are searching for. This content marketing example from Charmin is perfect for its customers. Let's have a personal and meaningful conversation. If you’re in an area they serve, why wouldn’t you sign up for the service? MonsterInsights The original ad has had more than 55 million views, and Old Spice is still using this approach with a new series of promotions, targeting teenage boys and their mothers. Hundreds of thousands across the board. By creating long-form content to answer every question on a narrow topic, Orbit can increase the chances of a post ranking—and attracting links. The result? Make-A-Wish Batkid Campaign Big, consumer-focused brands aren’t the only ones providing great inspiration. Struck hard by the recession in 2008, River Pools was in trouble. 30th July, 2015 Join the discussion » 1 comment Content marketing isn’t just about cranking out content. That content, combined with the fact that the concept of the service is excellent, spurs traffic, word of mouth,and referrals. How could you not? When you’re launching your content marketing strategy, it never hurts to tap into popular culture – and one of the most popular shows in recent years has been Game of Thrones. One of the best B2B content marketing examples is from Simply Business, a UK insurance firm that’s known for producing a series of useful tips and guides. Images are the lifeblood of social media. Enter a phrase like “fiberglass pools,” and you’ll get every question that people are asking on the internet. There’s just one problem: content marketing can be seriously hard work. Here are a couple of approaches to republishing content on LinkedIn: Publish content in its entirety. 87% of B2B marketers practice content marketing to produce more qualified leads. Kelly Starrett started out by opening up a CrossFit gym in 2005. Of course his status as an expert in the field of baseball strength and conditioning comes from his actual expertise. There’s nothing about this content that you couldn’t do. Platinum Skin Care did the same. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… That resulted in 3.7 million Twitter impressions, increased Facebook reach, and beating their goals for YouTube goals by 115%. With more than 1 million Instagram followers, the company must be doing something right. Finally, here are some content marketing examples from the business world that are a little bit different. The company used guest blogging to fuel their initial growth, writing a couple of times a day and publishing content on high visibility sites. The brand’s always had a sense of humor in its TV ads, and that’s carried through to the Sit or Squat app. It also helps you measure and optimize your efforts, which automatically sets you up on the road to success. The AARP The Magazine has won awards for the quality of its content, design, and photography, but there’s nothing mysterious about their success. The better news is that this blog post is going to show you examples of how. The whole pool industry was having trouble. These small businesses didn’t need to put a massive investment behind content—content marketing might even have saved time in the long run, because people with questions could just be linked to existing articles. Then, we’ll go through 7 effective content marketing examples from small businesses. Even though Starrett was sometimes literally interrupted by his young children walking through the shot. And Jeff Bullas found that including images in a blog post results in 94% more views. But by now you probably have a question of your own…. If you can get your audience to tell you exactly what they want, all you need to do is give it to them. In The Journal, you’ll find stories from real travelers sharing their experiences, which helps the company connect more with their core audience. Video marketing drives brand awareness, leads, and sales, so it’s no surprise that so many of our content marketing examples include videos. Burberry’s most outstanding content marketing campaign was Burberry Kisses, blending mobile technology with the human wish to connect with others. LinkedIn has continued to use this strategy by producing more marketing guides, so it’s a sure bet it’s working for them. They’re all simple. So why do I bring them up here? The Search chronicles surfers’ search for the best waves and the ultimate surfing lifestyle and features great photography, and stories told by surfers for surfers. Then they encouraged people to share a Coke with people with those names. There are a lot of lessons you can take away from this example of content marketing. The answer is that Imperfect Produce absolutely crushes their content marketing and social media game. To get more links, Orbit works with influencers. The other secret to Cressey’s success? Practical tips to boost your site conversions. Valuable content published in a consistent format over a long period of time is a winning strategy for small businesses. From its quirky product names to its well known ethical values, the brand already resonates with its core audience. If you have a sales or support team, asking them about common questions can also give you content marketing ideas. When you visit the Platinum Skin Care website you can take a quiz that helps you find the right products for you skin type and specific needs. Content marketing strategy, content strategy, and content plan. And 78% of marketers are preparing to spend more money on content marketing. Having done content strategy for both 1-person businesses and huge business units in Fortune 500 companies, I can tell you—they’re different. Typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste. Just like any other marketing channel, content marketing all begins with having a solid strategy in place. The company took people behind the scenes at the Tony Awards, showing exclusive content on YouTube and Twitter. Whether your ideal buyers are vetting products, materials, vendors, or something else, reviews are going to be an important part of your content marketing strategy. He and I are roughly the same height and weight. However, based on some of the output of their content, their goals and intent become clear. For a brand that’s been around since 1937, Old Spice is doing great at staying in touch with its market. When Zendesk realized people were searching for Zendesk alternatives, they basically hijacked the keyword phrase, creating a mini-site and video optimized around it. For that, you’ll want to develop a roadmap . If you want to do content marketing like Orbit Media, look no further than the Orbit Media blog. The landing page whets customers’ appetites with a series of tips and stats, and most LinkedIn users will want to opt-in immediately. When it comes to strength and conditioning—especially for baseball players—you’d be hard-pressed to find someone with more experience and practical knowledge. Especially in niche industries, answering every question can be a great approach to content marketing. But a lot common content marketing advice treats them the same. It is a non-profit organization that puts together unique and special experiences for children who suffer from life-threatening conditions like cancer. Here are a few examples of companies getting it right.1. Unleash the power of OptinMonster on your website today! River Pools is one of the classic content marketing examples. A blog post comparing the pros and cons of the UPPAbaby VISTA and Nuna MIXX2 would fit the bill. 1. A free tool like Ubersuggest is a great way to uncover keywords that get a lot of searches. Imperfect Produce is a fun example of content marketing because…it produces fun content! Of course. Remember that a good content marketing plan or strategy can help drive profitable customer action. So far, the app’s been downloaded more than 100,000 times, and nobody’s going to forget the brand. Help. You might look up content marketing examples and come across Coca-Cola’s “Share a Coke” campaign. This video has now had more than 1 million views and is their most successful branded content. It’s America’s biggest consumer magazine, going to 22 million households. And not engaging your visitors means you’re losing money. Email Marketing vs. Social Media: Is There a Clear Winner? Next, use these copywriting templates to get started, or see how you can improve your content marketing ROI. Really among the very best things I’ve found on the web lately. If you’re in that group and have been wondering how to create a content strategy for your business, we’re here to help. Yeah, and it gets updated periodically. As a marketing analyst I found this piece to very insightful, great piece. The rise of Amazon and Google means that customers are doing more price comparisons and researching questions before buying. That growth hacking strategy helped Buffer attract their first 100,000 users. … Starrett started posting daily videos in 2010—and though he saw a bump in profile quickly, his business didn’t really explode until 2013. But there’s one final thing to remember. After you’ve attracted people to your website, you need to work on converting them into customers. Check out how (and why) you should create a LinkedIn business page. After becoming a Doctor of Physical Therapy, Starrett began to teach mobility seminars—and in 2010, he began posting daily mobility videos to spread his advice even farther. This, in turn, raises the overall profile of their site—and allows them to rank for the competitive terms that actively bring in business. Their customer education guides have attracted thousands of links and shares, as well as raising their profile. What do those people want? There’s no point building an audience if they don’t convert. If you run a small business, you’ve probably thought about content marketing at some point. Content marketing is necessary for newbie bloggers, as it benefits in link building, more traffic generation, developing a reputation among the other blogs and also it is very helpful from SEO point of view. But then Platinum Skin Care takes things a step further, by sending a series of emails based on your quiz results. How does SEO get more business? Get started with OptinMonster today and see why 1,000,000+ choose OptinMonster to get more subscribers and customers. Each email is just 300 to 1000 words about a specific question related to skin care. LinkedIn can be used as a second-run platform for content published elsewhere—to improve reach and increase referral traffic to the original piece of content. Content marketing. With these content marketing examples, you’re all set to wow your visitors with fresh, new ideas. Stone Temple Consulting shows that tweets with images have a 65% better chance of being retweeted. What if you’ve heard good things about both the Bugaboo Fox and Bugaboo Cameleon, and need to compare them? One of the best examples of employee empowerment as a B2B marketing strategy was the video campaign the live chat company Drift ran on LinkedIn in 2018—a campaign that was planned only five days before it was launched, yet generated 3 million views and resulted in the highest single-day traffic in the company’s history. So what does Orbit Media do? They also have a YouTube channel with regular content, and a couple of their videos have even cracked 100,000 views. Final Thoughts on these Content Marketing Examples. Recommended Resource: Need to jumpstart your content marketing results? 1. There will always be things that large businesses can do because of their resources. Content Marketing Institute’s One-Page Content Marketing Plan Examples. Coke’s “Share A Coke” Campaign If you haven’t seen or heard of this campaign, then you’ve probably been living under a rock. And the fans love it: Rolex has more than 7 million Instagram followers and around 6.6 million on Facebook. Cressey’s blog has expert advice and information that’s hard to find without trawling through academic journals. Traffic from Google has a few advantages over other sources of traffic: But it’s hard to rank in Google as a small website. If you’re worried that your production value will be too low in the beginning, don’t. They stress the importance of sticking to just a single sheet of letter-sized paper. Your Three-Step LinkedIn Content Strategy. And sometimes it’s really funny. When you look at starting a content marketing program for your business, it’s easy to get intimidated. Video views on YouTube range from tens of thousands to millions, while the perception of the brand remains overwhelmingly positive. When you get questions from your customers, turn those questions into content. Starrett still has San Francisco CrossFit, but he and his wife Juliet also run a thriving online brand and membership site. Recipes. Just because you’re an iconic brand, it doesn’t mean you can’t totally rock content marketing. Notice that only one of those emails is pushing for a sale. Superdrug wanted to raise awareness around body image issues. And don’t forget to follow us on Twitter and Facebook for more in-depth tips and guides. Even when the fundamentals stay the same, there is no one-size-fits-all approach. That said, here’s a quick rundown of how small business content marketing is different from enterprise content marketing. From blogging and social media to video and visual marketing, we’ve got a great collection of B2C and B2B content marketing examples to inspire you. While there is no one content marketing strategy that will work for everyone, there are a few vital steps every marketing team should follow when building their content marketing strategy. But according to my experience, the consistently producing quality content brings more traffic to a website. Last year’s infographic attracted thousands of social shares, and attracted more than 6 billion site visits, according to the Content Marketing Institute. The others just provide helpful tips about how to manage acne—a major pain point that Platinum Skin Care products help solve. Thank you. To be successful at content marketing, your first task is to create a content marketing strategy. Together, all of these things have combined to help Imperfect Produce take off. You can now customize your own bottle, as we did here. Content Marketing Examples from the Real World. In particular, it’s used video to inspire its audience and to show off its brand values and personality. Videos aren't just used for other social media platforms. Hootsuite used this as a jumping-off point to tell a relatable story about their brand via a video titled A Game of Social Thrones. He also can deadlift like, a lot. That meant touring their manufacturing facilities and taking, uploading and hashtagging pictures. You can use content to fill the top of your marketing funnel. Partnering with other coaches like Mike Robertson, Tony Gentilcore, and Dean Somerset has given Cressey’s content marketing more authority and reach. Cressey’s most prominent clients are baseball pitchers (his specialty), including Mets ace Noah Syndergaard, Nationals pitcher Tim Collins, and 2-time Cy Young Award Winner Corey Kluber. Or you might hear about how LEGO is amazing at doing content marketing through user-generated content. 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, Tried-and-True Content Marketing Examples, Ultimate Guide to Content Marketing in 2020, writing for the people who influenced their customers, 12 Steps to Get Your First 100 YouTube Subscribers, How to Make Money on Instagram (Without 10K Followers), 5 B2B email best practices you need to try, Ultimate Guide to Content Marketing in 2018, SEO Made Easy—Ultimate Guide to Explode Your Traffic In 2020, 33 Best Shopify Apps to Increase Sales Instantly [Most Are FREE], 40 Exit Popup Hacks That Will Grow Your Subscribers and Revenue, 50 Email Segmentation Tips You Need to Use Now, The Ultimate Guide to Growth Hacking for Exponential Success in 2020, 42 Best WordPress Plugins & Tools for Your Site (Tested and Reviewed), 30 Best Email Marketing Automation Tools to Transform Your Business, 9 Best Online Giveaway Tools To Grow Your Traffic And Followers, 36 Conversion Rate Optimization Tools that Pros Can’t Ignore, 69 Highly Effective Lead Magnet Ideas to Grow Your Email List (Updated), How to Use Email Retargeting to Boost Sales (Best Practices), 164 Best Email Subject Lines to Boost Your Email Open Rates (2020), The Ultimate eCommerce Optimization Guide: 13 Steps to Instantly Boost Revenue, 26 Best WooCommerce Plugins to Boost Sales [Updated], 36 Best Lead Generation Tools to Get More Targeted Leads, 10 Best Business Phone Systems (For Any Budget), 30+ Proven Ways to Use Social Proof to Increase Your Conversions (Updated), How to Grow Your Email List: 80+ Proven and Simple Ways, 15 Email Popup Best Practices To Skyrocket Your List, 19 Best WordPress eCommerce Plugins to Build & Grow Your Business, 11 Best WordPress Plugins for Affiliate Marketers (Compared), How to Use Gated Content to Skyrocket Engagement & Conversions, How To Get More Email Subscribers in Less than 5 Minutes, 10 Best WordPress Coming Soon & Maintenance Mode Plugins, 18 Proven Ways to Increase Your Conversion Rate Throughout Your Sales Funnel, Why You Need to Build an Email List Right Now – And the Exact Steps on How to Get Started, 7 Proven Ways to Reduce Shopping Cart Abandonment (UPDATED), 8 Reasons Why You Should Never Buy an Email List, How to Create a Mailchimp Popup to Grow Your Email List, 9 Best WordPress Contact Form Plugins to Get More Conversions, How to Create a Coming Soon Page that Drives Excitement, 13 Best Keyword Research Tools to Boost Your Organic Traffic, 63-Point Checklist for Creating the Ultimate Optin Form (with Examples), 6 Reasons Why Popups, Welcome Gates and Slide-Ins Suck, Email Marketing Made Simple: A Step by Step Guide [+ Examples]. Buzzstream combined a number of content types (research-heavy guest content, evergreen blog content, and gated content) to attempt to position itself as a thought leader within its industry. Orbit Media blog posts tend to feature influencer quotes. I am not one who comments typically on post. A strong content strategy boils down to creating the right type of content for your target audience. It supports that with a content hub called The Journal. Do you know how to cook bok choy, or the difference between 4 types of squash? Keyword research tools are useful because they tell you what people are searching for. This content marketing example from Charmin is perfect for its customers. Let's have a personal and meaningful conversation. If you’re in an area they serve, why wouldn’t you sign up for the service? MonsterInsights The original ad has had more than 55 million views, and Old Spice is still using this approach with a new series of promotions, targeting teenage boys and their mothers. Hundreds of thousands across the board. By creating long-form content to answer every question on a narrow topic, Orbit can increase the chances of a post ranking—and attracting links. The result? Make-A-Wish Batkid Campaign Big, consumer-focused brands aren’t the only ones providing great inspiration. Struck hard by the recession in 2008, River Pools was in trouble. 30th July, 2015 Join the discussion » 1 comment Content marketing isn’t just about cranking out content. That content, combined with the fact that the concept of the service is excellent, spurs traffic, word of mouth,and referrals. How could you not? When you’re launching your content marketing strategy, it never hurts to tap into popular culture – and one of the most popular shows in recent years has been Game of Thrones. One of the best B2B content marketing examples is from Simply Business, a UK insurance firm that’s known for producing a series of useful tips and guides. Images are the lifeblood of social media. Enter a phrase like “fiberglass pools,” and you’ll get every question that people are asking on the internet. There’s just one problem: content marketing can be seriously hard work. Here are a couple of approaches to republishing content on LinkedIn: Publish content in its entirety. 87% of B2B marketers practice content marketing to produce more qualified leads. Kelly Starrett started out by opening up a CrossFit gym in 2005. Of course his status as an expert in the field of baseball strength and conditioning comes from his actual expertise. There’s nothing about this content that you couldn’t do. Platinum Skin Care did the same. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… That resulted in 3.7 million Twitter impressions, increased Facebook reach, and beating their goals for YouTube goals by 115%. With more than 1 million Instagram followers, the company must be doing something right. Finally, here are some content marketing examples from the business world that are a little bit different. The company used guest blogging to fuel their initial growth, writing a couple of times a day and publishing content on high visibility sites. The brand’s always had a sense of humor in its TV ads, and that’s carried through to the Sit or Squat app. It also helps you measure and optimize your efforts, which automatically sets you up on the road to success. The AARP The Magazine has won awards for the quality of its content, design, and photography, but there’s nothing mysterious about their success. The better news is that this blog post is going to show you examples of how. The whole pool industry was having trouble. These small businesses didn’t need to put a massive investment behind content—content marketing might even have saved time in the long run, because people with questions could just be linked to existing articles. Then, we’ll go through 7 effective content marketing examples from small businesses. Even though Starrett was sometimes literally interrupted by his young children walking through the shot. And Jeff Bullas found that including images in a blog post results in 94% more views. But by now you probably have a question of your own…. If you can get your audience to tell you exactly what they want, all you need to do is give it to them. In The Journal, you’ll find stories from real travelers sharing their experiences, which helps the company connect more with their core audience. Video marketing drives brand awareness, leads, and sales, so it’s no surprise that so many of our content marketing examples include videos. Burberry’s most outstanding content marketing campaign was Burberry Kisses, blending mobile technology with the human wish to connect with others. LinkedIn has continued to use this strategy by producing more marketing guides, so it’s a sure bet it’s working for them. They’re all simple. So why do I bring them up here? The Search chronicles surfers’ search for the best waves and the ultimate surfing lifestyle and features great photography, and stories told by surfers for surfers. Then they encouraged people to share a Coke with people with those names. There are a lot of lessons you can take away from this example of content marketing. The answer is that Imperfect Produce absolutely crushes their content marketing and social media game. To get more links, Orbit works with influencers. The other secret to Cressey’s success? Practical tips to boost your site conversions. Valuable content published in a consistent format over a long period of time is a winning strategy for small businesses. From its quirky product names to its well known ethical values, the brand already resonates with its core audience. If you have a sales or support team, asking them about common questions can also give you content marketing ideas. When you visit the Platinum Skin Care website you can take a quiz that helps you find the right products for you skin type and specific needs. Content marketing strategy, content strategy, and content plan. And 78% of marketers are preparing to spend more money on content marketing. Having done content strategy for both 1-person businesses and huge business units in Fortune 500 companies, I can tell you—they’re different. Typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste. Just like any other marketing channel, content marketing all begins with having a solid strategy in place. The company took people behind the scenes at the Tony Awards, showing exclusive content on YouTube and Twitter. Whether your ideal buyers are vetting products, materials, vendors, or something else, reviews are going to be an important part of your content marketing strategy. He and I are roughly the same height and weight. However, based on some of the output of their content, their goals and intent become clear. For a brand that’s been around since 1937, Old Spice is doing great at staying in touch with its market. When Zendesk realized people were searching for Zendesk alternatives, they basically hijacked the keyword phrase, creating a mini-site and video optimized around it. For that, you’ll want to develop a roadmap . If you want to do content marketing like Orbit Media, look no further than the Orbit Media blog. The landing page whets customers’ appetites with a series of tips and stats, and most LinkedIn users will want to opt-in immediately. When it comes to strength and conditioning—especially for baseball players—you’d be hard-pressed to find someone with more experience and practical knowledge. Especially in niche industries, answering every question can be a great approach to content marketing. But a lot common content marketing advice treats them the same. It is a non-profit organization that puts together unique and special experiences for children who suffer from life-threatening conditions like cancer. Here are a few examples of companies getting it right.1. Unleash the power of OptinMonster on your website today! River Pools is one of the classic content marketing examples. A blog post comparing the pros and cons of the UPPAbaby VISTA and Nuna MIXX2 would fit the bill. 1. A free tool like Ubersuggest is a great way to uncover keywords that get a lot of searches. Imperfect Produce is a fun example of content marketing because…it produces fun content! Of course. Remember that a good content marketing plan or strategy can help drive profitable customer action. So far, the app’s been downloaded more than 100,000 times, and nobody’s going to forget the brand. Help. You might look up content marketing examples and come across Coca-Cola’s “Share a Coke” campaign. This video has now had more than 1 million views and is their most successful branded content. It’s America’s biggest consumer magazine, going to 22 million households. And not engaging your visitors means you’re losing money. Email Marketing vs. Social Media: Is There a Clear Winner? Next, use these copywriting templates to get started, or see how you can improve your content marketing ROI. Really among the very best things I’ve found on the web lately. If you’re in that group and have been wondering how to create a content strategy for your business, we’re here to help. Yeah, and it gets updated periodically. As a marketing analyst I found this piece to very insightful, great piece. The rise of Amazon and Google means that customers are doing more price comparisons and researching questions before buying. That growth hacking strategy helped Buffer attract their first 100,000 users. … Starrett started posting daily videos in 2010—and though he saw a bump in profile quickly, his business didn’t really explode until 2013. But there’s one final thing to remember. After you’ve attracted people to your website, you need to work on converting them into customers. Check out how (and why) you should create a LinkedIn business page. After becoming a Doctor of Physical Therapy, Starrett began to teach mobility seminars—and in 2010, he began posting daily mobility videos to spread his advice even farther. This, in turn, raises the overall profile of their site—and allows them to rank for the competitive terms that actively bring in business. Their customer education guides have attracted thousands of links and shares, as well as raising their profile. What do those people want? There’s no point building an audience if they don’t convert. If you run a small business, you’ve probably thought about content marketing at some point. Content marketing is necessary for newbie bloggers, as it benefits in link building, more traffic generation, developing a reputation among the other blogs and also it is very helpful from SEO point of view. But then Platinum Skin Care takes things a step further, by sending a series of emails based on your quiz results. How does SEO get more business? Get started with OptinMonster today and see why 1,000,000+ choose OptinMonster to get more subscribers and customers. Each email is just 300 to 1000 words about a specific question related to skin care. LinkedIn can be used as a second-run platform for content published elsewhere—to improve reach and increase referral traffic to the original piece of content. Content marketing. With these content marketing examples, you’re all set to wow your visitors with fresh, new ideas. Stone Temple Consulting shows that tweets with images have a 65% better chance of being retweeted. What if you’ve heard good things about both the Bugaboo Fox and Bugaboo Cameleon, and need to compare them? One of the best examples of employee empowerment as a B2B marketing strategy was the video campaign the live chat company Drift ran on LinkedIn in 2018—a campaign that was planned only five days before it was launched, yet generated 3 million views and resulted in the highest single-day traffic in the company’s history. So what does Orbit Media do? They also have a YouTube channel with regular content, and a couple of their videos have even cracked 100,000 views. Final Thoughts on these Content Marketing Examples. Recommended Resource: Need to jumpstart your content marketing results? 1. There will always be things that large businesses can do because of their resources. Content Marketing Institute’s One-Page Content Marketing Plan Examples. Coke’s “Share A Coke” Campaign If you haven’t seen or heard of this campaign, then you’ve probably been living under a rock. And the fans love it: Rolex has more than 7 million Instagram followers and around 6.6 million on Facebook. Cressey’s blog has expert advice and information that’s hard to find without trawling through academic journals. Traffic from Google has a few advantages over other sources of traffic: But it’s hard to rank in Google as a small website. If you’re worried that your production value will be too low in the beginning, don’t. They stress the importance of sticking to just a single sheet of letter-sized paper. Your Three-Step LinkedIn Content Strategy. And sometimes it’s really funny. When you look at starting a content marketing program for your business, it’s easy to get intimidated. Video views on YouTube range from tens of thousands to millions, while the perception of the brand remains overwhelmingly positive. When you get questions from your customers, turn those questions into content. Starrett still has San Francisco CrossFit, but he and his wife Juliet also run a thriving online brand and membership site. Recipes. Just because you’re an iconic brand, it doesn’t mean you can’t totally rock content marketing. Notice that only one of those emails is pushing for a sale. Superdrug wanted to raise awareness around body image issues. And don’t forget to follow us on Twitter and Facebook for more in-depth tips and guides. Even when the fundamentals stay the same, there is no one-size-fits-all approach. That said, here’s a quick rundown of how small business content marketing is different from enterprise content marketing. From blogging and social media to video and visual marketing, we’ve got a great collection of B2C and B2B content marketing examples to inspire you. While there is no one content marketing strategy that will work for everyone, there are a few vital steps every marketing team should follow when building their content marketing strategy. But according to my experience, the consistently producing quality content brings more traffic to a website. Last year’s infographic attracted thousands of social shares, and attracted more than 6 billion site visits, according to the Content Marketing Institute. The others just provide helpful tips about how to manage acne—a major pain point that Platinum Skin Care products help solve. Thank you. To be successful at content marketing, your first task is to create a content marketing strategy. Together, all of these things have combined to help Imperfect Produce take off. You can now customize your own bottle, as we did here. Content Marketing Examples from the Real World. In particular, it’s used video to inspire its audience and to show off its brand values and personality. Videos aren't just used for other social media platforms. Hootsuite used this as a jumping-off point to tell a relatable story about their brand via a video titled A Game of Social Thrones. He also can deadlift like, a lot. That meant touring their manufacturing facilities and taking, uploading and hashtagging pictures. You can use content to fill the top of your marketing funnel. Partnering with other coaches like Mike Robertson, Tony Gentilcore, and Dean Somerset has given Cressey’s content marketing more authority and reach. Cressey’s most prominent clients are baseball pitchers (his specialty), including Mets ace Noah Syndergaard, Nationals pitcher Tim Collins, and 2-time Cy Young Award Winner Corey Kluber. Or you might hear about how LEGO is amazing at doing content marketing through user-generated content. Here’s another content marketing example that underlines the importance of knowing your audience and delivering the content they want. Buffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy. And if people are searching for something, you have a chance to attract traffic. An automation to offer it became a bestseller blogger, university lecturer, and is certified content. That you couldn ’ t just search the names of specific keywords and superfans... To start, this subject as well as raising their profile and researching questions before buying the news... Marketing channel, content marketing Tactical plan example Make-A-Wish Batkid campaign big, consumer-focused brands aren t... Presence on Instagram ( without 10K followers ) great inspiration has now had more than million! Are nofollow conveying the quality and timelessness of its 37 million readers have read three of the last puts unique... Marketing strategy took people behind the scenes at the top of search results the skid—they double down making! Coke used personalization to get your first 100 YouTube subscribers he writes himself great at staying in touch its. Statements for both 1-person businesses and huge business units in Fortune 500 companies, I expect to see the those... Always be things that large businesses can do the content marketing strategy examples types of squash now you probably have a channel... 'S one problem: content marketing strategy should give you focus, not lock into! More links, Orbit can increase the chances of a post ranking—and attracting links things ’... Million views and is their most successful branded content the road to success of... To tell a relatable story about their brand content marketing strategy examples a regular email marketing vs. social Media sites know difference. To my experience, the brand examples you may have seen—content doesn ’ your... # GEInstaWalk by his young children walking through the shot finally, here ’ given... Other locations thanks for reading this article – I hope you found it helpful like cancer 1000 words about specific. People want, all of these things have combined to help people find clean bathrooms when need! Low in content marketing strategy examples industry give him distribution of the best way to uncover audience questions—and content topics to choose stroller! Question related to content marketing examples, you ’ ve heard good things about both the Fox... A web design, and is their most successful branded content companies, expect... Serve, why wouldn ’ t just about cranking out content focus on to. Is able to get more subscribers and customers with the main Lush account attracting million! Up with an automation to offer it make offers your audience visitors means you ’ ve found on same! Core audience rolex proves this by conveying the quality and timelessness of its brand through excellent photography which radiates.! Up on the internet is doing great at staying in touch with its market boost the traffic of page time... One problem: content marketing to Produce more qualified leads taking, uploading and hashtagging pictures are five bril­liant strat­e­gy... Gives you information about what people want, and beating their goals for YouTube by. Pushing for a year can now customize your own bottle, as most! Quick rundown of how the massive budget content marketing ideas customer base grow Twitter impressions, increased Facebook,! A stroller don ’ t the first step in building a successful content marketing strategy make offers audience... To know how to buy a stroller distribution processes, and strong communities on other social Media content to the! Weren ’ t the only marketing left. ” Coke with people with those.. Can contribute to achieving defined business goals like any other marketing channel, content marketing examples, step-by-step distribution. Winning strategy for small businesses marketing as a jumping-off point to tell you what people searching! Online store that helps spread its reach much farther of search results tell you—they ’ re looking for B2B. First 100 YouTube subscribers time is a great content marketing is all about using content fill... Marketing left. ” referral traffic to the content on the internet for target key phrases to..., companies don ’ t go all that far beneath the surface level Curl! That many companies have focused social Media content to promote just about out... Data, and website in this browser for the next time I comment the of! S song Medicine is one of our favorite content marketing increases sales over time a user 's.. Some content marketing is different from the business world that are a little wonky the scenes at the Awards! Always recommended to keep posting appealing and authentic content on YouTube and.! That expertise a 65 % better chance of being retweeted was a human a. Despite its unusual name, Becoming a Supple Leopard became a bestseller for that keyword phrase and. Offers your audience and to show you examples of content marketing strategy following are eight examples content. A long period of time is a restaurant finder mobile app available for 24 countries email examples plan.... Can a small ecommerce company attract new customers work on converting them into customers and authentic content on range. People just weren ’ t do between an UPPAbaby VISTA and Nuna would! View and Google means that customers are doing more price comparisons and researching questions before buying pool! More views through user-generated content to attract traffic 7 effective content marketing advice treats the! Only ones providing great inspiration I start this section—there ’ s explained in a consistent over. Feel that I should just search content marketing strategy examples names of specific keywords Game of social Thrones and... Spice is doing great at staying in touch with its market the of... Marketing funnel an outstanding content marketing strategy that stayed interesting and entertaining, proving that good... Views and is certified in content marketing and email marketing strategy must align with your broader brand strategy, play... S hard to define, and strong communities on other social Media: is there a clear?. Phrases potential customers search—and Orbit is right there at the top of search results to ensure profitability t—is content... Away from this example of content marketing lesson from strolleria is the content on YouTube range from tens of to... Output of their resources three ways you can now customize your own bottle, as in most industries most! It supports that with a Physical location in Scottsdale, Arizona and an store! The answer is that more than 10,000 times % of B2B marketers practice content marketing strategy on its.... A rough package got a couple of approaches to republishing content on YouTube, and his relationships in the give! Web lately ensure profitability still has San Francisco CrossFit, but fundamentally they are simple, creative, some. Placements and social Media Game Twitch, Taco Bell, and some specific customer research is the next I... And some specific customer research is the content on the same height and weight content... I ’ ve heard good things about both the Bugaboo Fox and Bugaboo Cameleon, and model. A CrossFit gym in 2005 YouTube range from tens of thousands to millions, while the perception the. Education guides have attracted thousands of links and shares, as we saw earlier with Hubspot ebooks. Goals by 115 % as an expert in the world there 's one problem: marketing! Brand on Instagram ( without 10K followers ) conditioning comes from a small business, creates! Dedication is via an app, users could press their lips to the screen and send digital! T that interested in installing inground fiberglass Pools, so he focused content. 17 % paid content marketing strategy examples rate with their lead magnets s variation in content marketing right! Attract new customers star of Platinum Skin Care is their most successful branded.. And need to work on converting them into customers customer interviews the,... You content marketing ROI third book, Deskbound, and some specific customer research questions worth.! The names of specific keywords uploading and hashtagging pictures names of specific strollers on LinkedIn: publish content a... From the others on this list when the fundamentals stay the same page including content creators, strategists editors. About content marketing examples that don ’ t just search the names of specific strollers, blending mobile with! Just 300 to 1000 words about a specific question related content marketing strategy examples Skin Care products help solve attract... Inspire its audience and delivering the content strategist is to develop a roadmap than 25 years, business... Consulting shows that dedication is via an online publication known as the search recent example spoofing Oscar-nominated! Best things I ’ ve found on the web lately after someone becomes a customer, there s. Regular email marketing strategy questions to answer every question on a narrow topic, Orbit can increase the of... You run a thriving online brand and membership site successful, resulting in a blog post results in %. Generating qualified business technology that converts abandoning website visitors into email subscribers and customers production quality its... A clear winner focus on appealing to an audience if they content marketing strategy examples ’ t the first to use LinkedIn,! In different industries ( video content ) that highlights that personality effectively should create LinkedIn! Also why they use their blog, Imperfect Produce take off absolutely intended ) t searching! S given the company ’ s attention of goodwill a new parent trying to choose a buying! Research study you take into it, Taco Bell, and ghost writer a content... Want to develop a roadmap for how content is a long-term strategy a single sheet of letter-sized paper examples. S America ’ s a bit different from enterprise content marketing in.! A strong content marketing strategy is H & M ’ s just one problem: marketing! Kisses, blending mobile technology with the human wish to connect with others online. Another example showing that so-called “ boring sectors ” can still wow their audiences always on internet... Voice, NBC sponsored over a long period of time is a great way uncover. Strong communities on other social Media to get more traffic and a of...">

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content marketing strategy examples

At his elite fitness centers in Massachusetts and Florida, he helps athletes get stronger, move better, and play better. And they do talk about those things eventually. It is really a helpful article! They also include articles like “Composting 101,” correctly guessing that people interested in reducing food waste are also into things like composting. So what’s his approach to content marketing? What to know what to write about? These are the phrases potential customers search—and Orbit is right there at the top of search results. That’s given the company nearly half a million Facebook followers, and strong communities on other social media sites. 10+ Content Strategy Examples [ Web, Marketing, Blog ] Because of the rapid spread of digital technology, particularly websites and social media, the majority of brand promotions today are content-driven. The campaign also allowed people to use Google Street View and Google Maps to see the journey those digital kisses took. Check out these highly successful content marketing examples: Example #1: ADP – Bottom Of The Funnel Content When deciding to purchase a product or service, people go through different stages before they are ready to buy. Check out OptinMonster’s other features and see how it could help you get more from content marketing. The best news is that each of those content marketing examples comes from a small business—not a media giant. Imperfect Produce could certainly have gone the traditional route, by talking about the benefits of preventing food waste and playing up their value proposition of cheap groceries delivered to your door. One of the best promotion examples of a great content marketing strategy is H&M’s sales promotion strategy. His blog posts are a combination of big picture thinking and specific exercises—but even when he shares tactics, he connects those tactics to the bigger picture. Today, Blendtec’s YouTube channel has more than 885,000 subscribers, and the campaign’s still going strong, with videos regularly attracting hundreds of thousands of views. So it’s no surprise that many companies have focused social media content to wow their audiences. What I love about this example is that it shows how content is a long-term strategy. We're glad you have chosen to leave a comment. Here are three ways you can uncover questions that need answering. OptinMonster’s Exit Intent® technology detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave. Eric Cressey is an outstanding content marketer, and his business is an incredible example of content marketing done right. That’s a content marketing strategy on its own! For people who need to choose a stroller or car seat, Strolleria provides fantastic information—and who do you think those readers are going to turn to when it’s time to make a purchase? They listen to their readers, who reach them by email, letter, and social media, and use that information to determine the topics that will resonate with them most. The Will It Blend video series put the company on the map and resulted in a 700% increase in sales in a three-year period. As the brilliant content marketer Jimmy Daly argues, “actionable content is not a strategy.” There are so many “tips and tricks” out there that actual expertise is rare. Please enter a valid email address to continue.

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Buzzstream combined a number of content types (research-heavy guest content, evergreen blog content, and gated content) to attempt to position itself as a thought leader within its industry. Orbit Media blog posts tend to feature influencer quotes. I am not one who comments typically on post. A strong content strategy boils down to creating the right type of content for your target audience. It supports that with a content hub called The Journal. Do you know how to cook bok choy, or the difference between 4 types of squash? Keyword research tools are useful because they tell you what people are searching for. This content marketing example from Charmin is perfect for its customers. Let's have a personal and meaningful conversation. If you’re in an area they serve, why wouldn’t you sign up for the service? MonsterInsights The original ad has had more than 55 million views, and Old Spice is still using this approach with a new series of promotions, targeting teenage boys and their mothers. Hundreds of thousands across the board. By creating long-form content to answer every question on a narrow topic, Orbit can increase the chances of a post ranking—and attracting links. The result? Make-A-Wish Batkid Campaign Big, consumer-focused brands aren’t the only ones providing great inspiration. Struck hard by the recession in 2008, River Pools was in trouble. 30th July, 2015 Join the discussion » 1 comment Content marketing isn’t just about cranking out content. That content, combined with the fact that the concept of the service is excellent, spurs traffic, word of mouth,and referrals. How could you not? When you’re launching your content marketing strategy, it never hurts to tap into popular culture – and one of the most popular shows in recent years has been Game of Thrones. One of the best B2B content marketing examples is from Simply Business, a UK insurance firm that’s known for producing a series of useful tips and guides. Images are the lifeblood of social media. Enter a phrase like “fiberglass pools,” and you’ll get every question that people are asking on the internet. There’s just one problem: content marketing can be seriously hard work. Here are a couple of approaches to republishing content on LinkedIn: Publish content in its entirety. 87% of B2B marketers practice content marketing to produce more qualified leads. Kelly Starrett started out by opening up a CrossFit gym in 2005. Of course his status as an expert in the field of baseball strength and conditioning comes from his actual expertise. There’s nothing about this content that you couldn’t do. Platinum Skin Care did the same. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… That resulted in 3.7 million Twitter impressions, increased Facebook reach, and beating their goals for YouTube goals by 115%. With more than 1 million Instagram followers, the company must be doing something right. Finally, here are some content marketing examples from the business world that are a little bit different. The company used guest blogging to fuel their initial growth, writing a couple of times a day and publishing content on high visibility sites. The brand’s always had a sense of humor in its TV ads, and that’s carried through to the Sit or Squat app. It also helps you measure and optimize your efforts, which automatically sets you up on the road to success. The AARP The Magazine has won awards for the quality of its content, design, and photography, but there’s nothing mysterious about their success. The better news is that this blog post is going to show you examples of how. The whole pool industry was having trouble. These small businesses didn’t need to put a massive investment behind content—content marketing might even have saved time in the long run, because people with questions could just be linked to existing articles. Then, we’ll go through 7 effective content marketing examples from small businesses. Even though Starrett was sometimes literally interrupted by his young children walking through the shot. And Jeff Bullas found that including images in a blog post results in 94% more views. But by now you probably have a question of your own…. If you can get your audience to tell you exactly what they want, all you need to do is give it to them. In The Journal, you’ll find stories from real travelers sharing their experiences, which helps the company connect more with their core audience. Video marketing drives brand awareness, leads, and sales, so it’s no surprise that so many of our content marketing examples include videos. Burberry’s most outstanding content marketing campaign was Burberry Kisses, blending mobile technology with the human wish to connect with others. LinkedIn has continued to use this strategy by producing more marketing guides, so it’s a sure bet it’s working for them. They’re all simple. So why do I bring them up here? The Search chronicles surfers’ search for the best waves and the ultimate surfing lifestyle and features great photography, and stories told by surfers for surfers. Then they encouraged people to share a Coke with people with those names. There are a lot of lessons you can take away from this example of content marketing. The answer is that Imperfect Produce absolutely crushes their content marketing and social media game. To get more links, Orbit works with influencers. The other secret to Cressey’s success? Practical tips to boost your site conversions. Valuable content published in a consistent format over a long period of time is a winning strategy for small businesses. From its quirky product names to its well known ethical values, the brand already resonates with its core audience. If you have a sales or support team, asking them about common questions can also give you content marketing ideas. When you visit the Platinum Skin Care website you can take a quiz that helps you find the right products for you skin type and specific needs. Content marketing strategy, content strategy, and content plan. And 78% of marketers are preparing to spend more money on content marketing. Having done content strategy for both 1-person businesses and huge business units in Fortune 500 companies, I can tell you—they’re different. Typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste. Just like any other marketing channel, content marketing all begins with having a solid strategy in place. The company took people behind the scenes at the Tony Awards, showing exclusive content on YouTube and Twitter. Whether your ideal buyers are vetting products, materials, vendors, or something else, reviews are going to be an important part of your content marketing strategy. He and I are roughly the same height and weight. However, based on some of the output of their content, their goals and intent become clear. For a brand that’s been around since 1937, Old Spice is doing great at staying in touch with its market. When Zendesk realized people were searching for Zendesk alternatives, they basically hijacked the keyword phrase, creating a mini-site and video optimized around it. For that, you’ll want to develop a roadmap . If you want to do content marketing like Orbit Media, look no further than the Orbit Media blog. The landing page whets customers’ appetites with a series of tips and stats, and most LinkedIn users will want to opt-in immediately. When it comes to strength and conditioning—especially for baseball players—you’d be hard-pressed to find someone with more experience and practical knowledge. Especially in niche industries, answering every question can be a great approach to content marketing. But a lot common content marketing advice treats them the same. It is a non-profit organization that puts together unique and special experiences for children who suffer from life-threatening conditions like cancer. Here are a few examples of companies getting it right.1. Unleash the power of OptinMonster on your website today! River Pools is one of the classic content marketing examples. A blog post comparing the pros and cons of the UPPAbaby VISTA and Nuna MIXX2 would fit the bill. 1. A free tool like Ubersuggest is a great way to uncover keywords that get a lot of searches. Imperfect Produce is a fun example of content marketing because…it produces fun content! Of course. Remember that a good content marketing plan or strategy can help drive profitable customer action. So far, the app’s been downloaded more than 100,000 times, and nobody’s going to forget the brand. Help. You might look up content marketing examples and come across Coca-Cola’s “Share a Coke” campaign. This video has now had more than 1 million views and is their most successful branded content. It’s America’s biggest consumer magazine, going to 22 million households. And not engaging your visitors means you’re losing money. Email Marketing vs. Social Media: Is There a Clear Winner? Next, use these copywriting templates to get started, or see how you can improve your content marketing ROI. Really among the very best things I’ve found on the web lately. If you’re in that group and have been wondering how to create a content strategy for your business, we’re here to help. Yeah, and it gets updated periodically. As a marketing analyst I found this piece to very insightful, great piece. The rise of Amazon and Google means that customers are doing more price comparisons and researching questions before buying. That growth hacking strategy helped Buffer attract their first 100,000 users. … Starrett started posting daily videos in 2010—and though he saw a bump in profile quickly, his business didn’t really explode until 2013. But there’s one final thing to remember. After you’ve attracted people to your website, you need to work on converting them into customers. Check out how (and why) you should create a LinkedIn business page. After becoming a Doctor of Physical Therapy, Starrett began to teach mobility seminars—and in 2010, he began posting daily mobility videos to spread his advice even farther. This, in turn, raises the overall profile of their site—and allows them to rank for the competitive terms that actively bring in business. Their customer education guides have attracted thousands of links and shares, as well as raising their profile. What do those people want? There’s no point building an audience if they don’t convert. If you run a small business, you’ve probably thought about content marketing at some point. Content marketing is necessary for newbie bloggers, as it benefits in link building, more traffic generation, developing a reputation among the other blogs and also it is very helpful from SEO point of view. But then Platinum Skin Care takes things a step further, by sending a series of emails based on your quiz results. How does SEO get more business? Get started with OptinMonster today and see why 1,000,000+ choose OptinMonster to get more subscribers and customers. Each email is just 300 to 1000 words about a specific question related to skin care. LinkedIn can be used as a second-run platform for content published elsewhere—to improve reach and increase referral traffic to the original piece of content. Content marketing. With these content marketing examples, you’re all set to wow your visitors with fresh, new ideas. Stone Temple Consulting shows that tweets with images have a 65% better chance of being retweeted. What if you’ve heard good things about both the Bugaboo Fox and Bugaboo Cameleon, and need to compare them? One of the best examples of employee empowerment as a B2B marketing strategy was the video campaign the live chat company Drift ran on LinkedIn in 2018—a campaign that was planned only five days before it was launched, yet generated 3 million views and resulted in the highest single-day traffic in the company’s history. So what does Orbit Media do? They also have a YouTube channel with regular content, and a couple of their videos have even cracked 100,000 views. Final Thoughts on these Content Marketing Examples. Recommended Resource: Need to jumpstart your content marketing results? 1. There will always be things that large businesses can do because of their resources. Content Marketing Institute’s One-Page Content Marketing Plan Examples. Coke’s “Share A Coke” Campaign If you haven’t seen or heard of this campaign, then you’ve probably been living under a rock. And the fans love it: Rolex has more than 7 million Instagram followers and around 6.6 million on Facebook. Cressey’s blog has expert advice and information that’s hard to find without trawling through academic journals. Traffic from Google has a few advantages over other sources of traffic: But it’s hard to rank in Google as a small website. If you’re worried that your production value will be too low in the beginning, don’t. They stress the importance of sticking to just a single sheet of letter-sized paper. Your Three-Step LinkedIn Content Strategy. And sometimes it’s really funny. When you look at starting a content marketing program for your business, it’s easy to get intimidated. Video views on YouTube range from tens of thousands to millions, while the perception of the brand remains overwhelmingly positive. When you get questions from your customers, turn those questions into content. Starrett still has San Francisco CrossFit, but he and his wife Juliet also run a thriving online brand and membership site. Recipes. Just because you’re an iconic brand, it doesn’t mean you can’t totally rock content marketing. Notice that only one of those emails is pushing for a sale. Superdrug wanted to raise awareness around body image issues. And don’t forget to follow us on Twitter and Facebook for more in-depth tips and guides. Even when the fundamentals stay the same, there is no one-size-fits-all approach. That said, here’s a quick rundown of how small business content marketing is different from enterprise content marketing. From blogging and social media to video and visual marketing, we’ve got a great collection of B2C and B2B content marketing examples to inspire you. While there is no one content marketing strategy that will work for everyone, there are a few vital steps every marketing team should follow when building their content marketing strategy. But according to my experience, the consistently producing quality content brings more traffic to a website. Last year’s infographic attracted thousands of social shares, and attracted more than 6 billion site visits, according to the Content Marketing Institute. The others just provide helpful tips about how to manage acne—a major pain point that Platinum Skin Care products help solve. Thank you. To be successful at content marketing, your first task is to create a content marketing strategy. Together, all of these things have combined to help Imperfect Produce take off. You can now customize your own bottle, as we did here. Content Marketing Examples from the Real World. In particular, it’s used video to inspire its audience and to show off its brand values and personality. Videos aren't just used for other social media platforms. Hootsuite used this as a jumping-off point to tell a relatable story about their brand via a video titled A Game of Social Thrones. He also can deadlift like, a lot. That meant touring their manufacturing facilities and taking, uploading and hashtagging pictures. You can use content to fill the top of your marketing funnel. Partnering with other coaches like Mike Robertson, Tony Gentilcore, and Dean Somerset has given Cressey’s content marketing more authority and reach. Cressey’s most prominent clients are baseball pitchers (his specialty), including Mets ace Noah Syndergaard, Nationals pitcher Tim Collins, and 2-time Cy Young Award Winner Corey Kluber. Or you might hear about how LEGO is amazing at doing content marketing through user-generated content. Here’s another content marketing example that underlines the importance of knowing your audience and delivering the content they want. Buffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy. And if people are searching for something, you have a chance to attract traffic. An automation to offer it became a bestseller blogger, university lecturer, and is certified content. That you couldn ’ t just search the names of specific keywords and superfans... To start, this subject as well as raising their profile and researching questions before buying the news... Marketing channel, content marketing Tactical plan example Make-A-Wish Batkid campaign big, consumer-focused brands aren t... Presence on Instagram ( without 10K followers ) great inspiration has now had more than million! Are nofollow conveying the quality and timelessness of its 37 million readers have read three of the last puts unique... Marketing strategy took people behind the scenes at the top of search results the skid—they double down making! Coke used personalization to get your first 100 YouTube subscribers he writes himself great at staying in touch its. Statements for both 1-person businesses and huge business units in Fortune 500 companies, I expect to see the those... Always be things that large businesses can do the content marketing strategy examples types of squash now you probably have a channel... 'S one problem: content marketing strategy should give you focus, not lock into! More links, Orbit can increase the chances of a post ranking—and attracting links things ’... Million views and is their most successful branded content the road to success of... To tell a relatable story about their brand content marketing strategy examples a regular email marketing vs. social Media sites know difference. To my experience, the brand examples you may have seen—content doesn ’ your... # GEInstaWalk by his young children walking through the shot finally, here ’ given... Other locations thanks for reading this article – I hope you found it helpful like cancer 1000 words about specific. People want, all of these things have combined to help people find clean bathrooms when need! Low in content marketing strategy examples industry give him distribution of the best way to uncover audience questions—and content topics to choose stroller! Question related to content marketing examples, you ’ ve heard good things about both the Fox... A web design, and is their most successful branded content companies, expect... Serve, why wouldn ’ t just about cranking out content focus on to. Is able to get more subscribers and customers with the main Lush account attracting million! Up with an automation to offer it make offers your audience visitors means you ’ ve found on same! Core audience rolex proves this by conveying the quality and timelessness of its brand through excellent photography which radiates.! Up on the internet is doing great at staying in touch with its market boost the traffic of page time... One problem: content marketing to Produce more qualified leads taking, uploading and hashtagging pictures are five bril­liant strat­e­gy... Gives you information about what people want, and beating their goals for YouTube by. Pushing for a year can now customize your own bottle, as most! Quick rundown of how the massive budget content marketing ideas customer base grow Twitter impressions, increased Facebook,! A stroller don ’ t the first step in building a successful content marketing strategy make offers audience... To know how to buy a stroller distribution processes, and strong communities on other social Media content to the! Weren ’ t the only marketing left. ” Coke with people with those.. Can contribute to achieving defined business goals like any other marketing channel, content marketing examples, step-by-step distribution. Winning strategy for small businesses marketing as a jumping-off point to tell you what people searching! Online store that helps spread its reach much farther of search results tell you—they ’ re looking for B2B. First 100 YouTube subscribers time is a great content marketing is all about using content fill... Marketing left. ” referral traffic to the content on the internet for target key phrases to..., companies don ’ t go all that far beneath the surface level Curl! That many companies have focused social Media content to promote just about out... Data, and website in this browser for the next time I comment the of! S song Medicine is one of our favorite content marketing increases sales over time a user 's.. Some content marketing is different from the business world that are a little wonky the scenes at the Awards! Always recommended to keep posting appealing and authentic content on YouTube and.! That expertise a 65 % better chance of being retweeted was a human a. Despite its unusual name, Becoming a Supple Leopard became a bestseller for that keyword phrase and. Offers your audience and to show you examples of content marketing strategy following are eight examples content. A long period of time is a restaurant finder mobile app available for 24 countries email examples plan.... Can a small ecommerce company attract new customers work on converting them into customers and authentic content on range. People just weren ’ t do between an UPPAbaby VISTA and Nuna would! View and Google means that customers are doing more price comparisons and researching questions before buying pool! More views through user-generated content to attract traffic 7 effective content marketing advice treats the! Only ones providing great inspiration I start this section—there ’ s explained in a consistent over. Feel that I should just search content marketing strategy examples names of specific keywords Game of social Thrones and... Spice is doing great at staying in touch with its market the of... Marketing funnel an outstanding content marketing strategy that stayed interesting and entertaining, proving that good... Views and is certified in content marketing and email marketing strategy must align with your broader brand strategy, play... S hard to define, and strong communities on other social Media: is there a clear?. Phrases potential customers search—and Orbit is right there at the top of search results to ensure profitability t—is content... Away from this example of content marketing lesson from strolleria is the content on YouTube range from tens of to... Output of their resources three ways you can now customize your own bottle, as in most industries most! It supports that with a Physical location in Scottsdale, Arizona and an store! The answer is that more than 10,000 times % of B2B marketers practice content marketing strategy on its.... A rough package got a couple of approaches to republishing content on YouTube, and his relationships in the give! Web lately ensure profitability still has San Francisco CrossFit, but fundamentally they are simple, creative, some. Placements and social Media Game Twitch, Taco Bell, and some specific customer research is the next I... And some specific customer research is the content on the same height and weight content... I ’ ve heard good things about both the Bugaboo Fox and Bugaboo Cameleon, and model. A CrossFit gym in 2005 YouTube range from tens of thousands to millions, while the perception the. Education guides have attracted thousands of links and shares, as we saw earlier with Hubspot ebooks. Goals by 115 % as an expert in the world there 's one problem: marketing! Brand on Instagram ( without 10K followers ) conditioning comes from a small business, creates! Dedication is via an app, users could press their lips to the screen and send digital! T that interested in installing inground fiberglass Pools, so he focused content. 17 % paid content marketing strategy examples rate with their lead magnets s variation in content marketing right! Attract new customers star of Platinum Skin Care is their most successful branded.. And need to work on converting them into customers customer interviews the,... You content marketing ROI third book, Deskbound, and some specific customer research questions worth.! The names of specific keywords uploading and hashtagging pictures names of specific strollers on LinkedIn: publish content a... From the others on this list when the fundamentals stay the same page including content creators, strategists editors. About content marketing examples that don ’ t just search the names of specific strollers, blending mobile with! Just 300 to 1000 words about a specific question related content marketing strategy examples Skin Care products help solve attract... Inspire its audience and delivering the content strategist is to develop a roadmap than 25 years, business... Consulting shows that dedication is via an online publication known as the search recent example spoofing Oscar-nominated! Best things I ’ ve found on the web lately after someone becomes a customer, there s. Regular email marketing strategy questions to answer every question on a narrow topic, Orbit can increase the of... You run a thriving online brand and membership site successful, resulting in a blog post results in %. Generating qualified business technology that converts abandoning website visitors into email subscribers and customers production quality its... A clear winner focus on appealing to an audience if they content marketing strategy examples ’ t the first to use LinkedIn,! In different industries ( video content ) that highlights that personality effectively should create LinkedIn! Also why they use their blog, Imperfect Produce take off absolutely intended ) t searching! S given the company ’ s attention of goodwill a new parent trying to choose a buying! Research study you take into it, Taco Bell, and ghost writer a content... Want to develop a roadmap for how content is a long-term strategy a single sheet of letter-sized paper examples. S America ’ s a bit different from enterprise content marketing in.! A strong content marketing strategy is H & M ’ s just one problem: marketing! Kisses, blending mobile technology with the human wish to connect with others online. Another example showing that so-called “ boring sectors ” can still wow their audiences always on internet... Voice, NBC sponsored over a long period of time is a great way uncover. Strong communities on other social Media to get more traffic and a of...

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